How does Google utilize PageRank?

How does Google utilize PageRank?

• A. To display ads on search results pages
• B. To measure the importance of web pages based on their link structure
• C. To personalize search results for users
• D. To optimize local business listings

Answer: (B)

Google utilizes PageRank to measure the importance of web pages based on their link structure. This algorithm assesses the quantity and quality of links pointing to a page, operating on the principle that more important websites are likely to receive more links from other websites. By analyzing the link structure, PageRank helps determine how relevant and credible a page is, which in turn influences its ranking in search results. This process enables Google to provide users with the most authoritative and trustworthy content for their queries, contributing significantly to the overall effectiveness of its search engine.

Google utilizes PageRank to measure the importance of web pages based on their link structure. This algorithm assesses the quantity and quality of links pointing to a page, operating on the principle that more important websites are likely to receive more links from other websites. By analyzing the link structure, PageRank helps determine how relevant and credible a page is, which in turn influences its ranking in search results. This process enables Google to provide users with the most authoritative and trustworthy content for their queries, contributing significantly to the overall effectiveness of its search engine.